Sustainable Certification

The BC Salmon Marketing Council is proud of its partnerships with Marine Stewardship Council and Ocean Wise seafood conservation program, who work to ensure that today’s commercial fishing practices are sustainable for future generations. Everything from sustainable resource management to protecting fish habitat are taken into consideration. These two groups and others have certified wild BC salmon as sustainable seafood choices.

The Marine Stewardship Council has developed standards for sustainable fishing and seafood traceability. Its ecolabel and fishery certification program recognize and reward sustainable fishing practices, with the goal of influencing the choices people make when buying seafood. To date, after a comprehensive assessment, the Marine Stewardship Council has certified wild BC sockeye, pink and chum salmon.

The Vancouver Aquarium’s Ocean Wise seafood conservation program educates the public about the issues surrounding sustainable seafood. In determining whether to rate a seafood sustainable or unsustainable, the program takes into account abundance and resiliency to fishing pressures; how well managed the fishery is; whether it is harvested in a way that limits bycatch; and whether it is harvested in a way that limits damage to the animal’s natural habitat. Ocean Wise typically endorses BC wild salmon appearing on restaurant menus and recommends a number of BC seafood products.

Monterey Bay Aquarium’s Seafood Watch program helps consumers and businesses choose sustainable seafood by recommending which items are “Best Choices,” “Good Alternatives,” and which ones you should “Avoid.” These recommendations are science-based, peer reviewed and use ecosystem-based criteria. All wild BC salmon species consistently rated as a “Best Choice” or “Good Alternative”.